Bold & Boutique

S01: AI Characters

Phoebe Ohayon is the co-founder of Voice Branding and has been servicing global enterprises since 2015. Over the past decade, she has collaborated with Fortune 500 companies across the automotive, aviation, QSR, healthcare, and media industries. In Season 1 of Bold and Boutique (co-hosted by Maikel van der Wouden), Phoebe shares her insights and experience designing AI characters that connect, convert, and scale.

Workshops & Training Programs
Category Description Duration Price (excl. VAT)
Workshop Intro to Virtual Influencers & AI Characters ½ day On request
Training Design Foundations: Virtual Influencers & AI Characters 1 day On request
Bootcamp Designing a Virtual Brand Ambassador 5 days On request
Cohort Master Character Design for AI 10 days €2,500
Get more information and the course overview.

About

Bold & Boutique

Bold & Boutique is the brainchild of Phoebe Ohayon — an audio engineer turned design leader who built a niche agency (Voice Branding) trusted by global enterprises since 2015. In an industry obsessed with scale, she doubled down on what mattered most: expertise, agility, and care. Now, alongside co-host Maikel van der Wouden, Phoebe steps in front of the camera to share insights from a decade at the edge of AI, voice, interaction, and design.

Bold & Boutique isn’t just about voice, design or AI — it’s about building something meaningful by going deep, not wide. It’s a show for creatives, strategists, and entrepreneurs who believe that staying niche can be a superpower. Let’s explore what it really takes to grow a business rooted in expertise.

Season 1 dives into the rise of AI characters and virtual brand ambassadors, but future seasons will open up to a wide range of topics shaping the creative and technological landscape, all with the same boutique lens: focused & intentional.

Episodes

S01: AI Characters

Episode 01

Your Next Brand Ambassador Might Not Be Human

In our debut episode we explore how AI-powered virtual characters are reshaping the branding playbook. From voice assistants like “Hey Mercedes” to Puma’s Instagram-native avatar Laila…

Episode 02

No Need To Be Human To Be Trusted

This episode traces the influencer journey from 1950 s silver-screen endorsements to today’s AI-generated brand ambassadors—and everything in between.

Episode 03

Crafting Digital Identities: The Art & Strategy

What actually goes into creating a virtual character—or voice—for a brand? In this episode, Phoebe and Maikel talk about the creative pipeline that turns brand values into an engaging AI characters.

Episode 04

Designing Believable AI Personas

The blank-canvas magic is over—now the real work begins. In the second half of our deep dive, Phoebe walks Maikel through the refinement and optimization phases.

Episode 05

How to use DATA To Design A Personality

Now that the standout virtual-character concepts have been refined through qualitative feedback, Phoebe and Maikel jump into the numbers phase—where data matters.

Episode 06

The Secret Behind Scalable AI Characters

After user research and quantitative testing comes the real force multiplier: a design system that lets every team spin up on-brand AI characters and leverage them.

Phoebe Ohayon

Speaking Engagements

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