About

Bold & Boutique

Podcast by Phoebe Ohayon

Bold and Boutique is a podcast by Phoebe Ohayon that explores the ideas of people who challenge conventions and shape the future through original thinking and by doing things their own way. Not because they are stubborn, but to serve the idea. Think of it like jazz, they are the ones who know you only riff well if you understand the structure beneath the improvisation.

Phoebe Ohayon is the co-founder of Voice Branding and has been serving global enterprises since 2015. Over the past decade, she has collaborated with Fortune 500 companies across the automotive, aviation, QSR, healthcare, and media industries.

Episodes

Latest Episodes

Episode 07

How to present high-stakes work and live to tell the tale

Most work doesn’t speak for itself. This episode is for everyone who’s sick of presenting amazing work and ideas that don’t land. International keynote speaker, coach, and designer Ben Sauer breaks down how he teaches the art of strategic storytelling.

Episode 06

The Secret Behind Scalable AI Characters

After user research and quantitative testing comes the real force multiplier: a design system that lets every team spin up on-brand AI characters and leverage them.

Episode 05

How to use DATA To Design A Personality

Now that the standout virtual-character concepts have been refined through qualitative feedback, Phoebe and Maikel jump into the numbers phase—where data matters.

Episode 04

Designing Believable AI Personas

The blank-canvas magic is over—now the real work begins. In the second half of our deep dive, Phoebe walks Maikel through the refinement and optimization phases.

Episode 03

Crafting Digital Identities: The Art & Strategy

What actually goes into creating a virtual character—or voice—for a brand? In this episode, Phoebe and Maikel talk about the creative pipeline that turns brand values into an engaging AI characters.

Episode 02

No Need To Be Human To Be Trusted

This episode traces the influencer journey from 1950 s silver-screen endorsements to today’s AI-generated brand ambassadors—and everything in between.

Episode 01

Your Next Brand Ambassador Might Not Be Human

In our debut episode we explore how AI-powered virtual characters are reshaping the branding playbook. From voice assistants like “Hey Mercedes” to Puma’s Instagram-native avatar Laila…

Phoebe Ohayon

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